PPC AI Skills: 42 Claude Code skills for Google Ads campaign management

42 skills, 9 categories

The 42 skills split into 9 categories, and the split tells you where the author actually spends his time. Diagnostics & Investigation is the largest bucket at 12 skills — Investigation Methodology, a 42-point Account Diagnostic scored across 14 categories, a Change History Checker that stretches Google's native 30-day change-log window out to 90, plus a cluster of GA4 cross-reference skills for chasing lead-quality problems back to their source. Safety & Guardrails holds 5 skills including Mutation Safety and a Budget Guardian that trips an alert at 100% and 120% of monthly spend without ever touching the pause button itself.

The rest map to the daily grind of running Google Ads: Search Query & Negative Keyword Management (5 skills, including an SQR Pipeline that runs search terms through a 3-run classification consensus before anything gets uploaded), Ad Copy & RSAs (4, headlined by a website-verified RSA generator), Portfolio Management (4), Campaign Building (3, mostly Performance Max and Demand Gen automation control), Queries & API (4, for wiring up GAQL and the Google Ads API directly), Reporting & Communication (2), and Competitive & Brand Safety (3, covering competitor teardown and YouTube placement audits). Nothing here touches Meta, LinkedIn, or Microsoft Ads.

Guardrails against accidental mutations

The mutation safety pattern is the actual differentiator. When a skill wants to change something in a live account — upload negative keywords, edit an RSA, touch a budget — it doesn't execute. It builds the change and stops, showing the target account, the current value next to the proposed one, how many entities are affected, and whether the change is reversible. Nothing runs until a human types an explicit approval. Every executed change gets logged for an audit trail.

That pattern shows up everywhere it matters for someone managing 110+ accounts. Budget Guardian is alert-only by design — it flags a 2-hour spend spike at 100% or 120% of monthly budget but never pauses a campaign itself. Underspending Investigation caps its own budget recommendations at +10% per change. Shared Budget Updater pushes budget changes from a spreadsheet via a GitHub Actions cron, but only after a human approves a row, with Slack alerts on failure instead of silent retries.

Installation

git clone https://github.com/fourteenwm/ppc-ai-skills.git
mkdir -p .claude/skills
cp -r ppc-ai-skills/mutation-safety .claude/skills/

Clone the repo once, then copy in whichever skill folders you want — repeat the last line per skill. The README is explicit that Mutation Safety should be the first one you install, since it's what stops every other skill from writing to a live account without your sign-off.

Using it day to day

Here's what a morning looks like with this installed across a portfolio of accounts. You start with SQR Pipeline pulling the overnight search query report, running each term through a 3-run classification consensus to flag high-intent versus off-brand versus informational queries. You review the list, approve it, and the skill does the two-step upload — dry run first, then the live push once you've typed yes.

From there it's RSA Refresh flagging LOW-performing ad assets and swapping in website-verified headlines instead of ones the model invented, then a quick pass through Portfolio Pacing Rules or Budget Recommendation Calculator to see which accounts are drifting outside their spend tolerance. None of it happens without you seeing the diff first.

My take

The honest read: if you run Google Ads and only Google Ads, this is one of the more carefully built tool packs I've come across for it. The mutation-safety pattern isn't decoration — it shows up consistently across budget changes, negative keyword uploads, and RSA edits. The tradeoff is scope, and it's deliberate, not a gap: it's Google Ads, full stop, and it uses the room that buys to go deep on guardrails and the actual Google Ads object model instead of spreading thin across platforms.

For a wider marketing view, Corey Haines' marketingskills turns Claude Code into a full marketing operating system, with SEO, copywriting, retention, and paid distribution alongside Google Ads rather than Google Ads as the whole point. If your paid media work spans more than one platform, claude-ads is the closer comparison: AgriciDaniel built it as a 12-platform audit engine, so it trades per-platform depth for reach and runs lighter guardrails across all twelve, while PPC AI Skills stays on Google Ads alone and builds its guardrails around that platform's object model specifically. Pick claude-ads for multi-platform reach, PPC AI Skills for single-platform depth with real mutation safety.

Frequently asked questions